3.9 million dogs enter shelters every year. 1.4 million get adopted, but 1.2 million are euthanized. In 2016, Kaitlin Krupp founded Project Adoptable, a Chicago-based organization geared toward encouraging fosterhood for dogs. Project Adoptable rescues these high-energy, “wild” dogs from shelters and uses positive reinforcement to redirect the dog’s behavior. Rescuing these animals from high-kill situations not only saves their lives, but it gives these dogs a chance to fulfill their potential in a loving home. One of the biggest difficulties new dog fosters have is a lack of local resources to help with the daunting process.
Our challenge was to design a mobile app that acts as a library of resources for experienced and novice dog fosters. Though Kaitlin was aware of our work, this was a mock project and our creative director served as the client. The project gave us an opportunity to practice our design in an academic environment with realistic parameters.