| Quick overview

ClIent

Project Adoptable

Role

UI Designer

Defining the problem

3.9 million dogs enter shelters every year. 1.4 million get adopted, but 1.2 million are euthanized. In 2016, Kaitlin Krupp founded Project Adoptable, a Chicago-based organization geared toward encouraging fosterhood for dogs. Project Adoptable rescues these high-energy, “wild” dogs from shelters and uses positive reinforcement to redirect the dog’s behavior. Rescuing these animals from high-kill situations not only saves their lives, but it gives these dogs a chance to fulfill their potential in a loving home. One of the biggest difficulties new dog fosters have is a lack of local resources to help with the daunting process.

The Challenge

Our challenge was to design a mobile app that acts as a library of resources for experienced and novice dog fosters. Though Kaitlin was aware of our work, this was a mock project and our creative director served as the client. The project gave us an opportunity to practice our design in an academic environment with realistic parameters.

| Visual Competitive Analysis

| LOGOS

Sketches

Final Logo
App Logo

| Mood board / Style Tiles

Intial Inspiration

Final

| High Fidelity Deliverables

Here are some examples of my mobile screens:

Here is my UI Kit:

| Pooch Advisor final prototype